Current Site Layout

Understand how the current site is structured by taking note of what contents and what features that have already existed on the homepage.

Flyhomes User Thought

Marty Neumeier once said, “a brand is a person's gut feeling about a product, service or organization.” To get a feel for what the users think, I read reviews on Yelp about Flyhomes. This process helped me come up with the brand attributes that impacted my design decisions and inspired me to collect images into a mood board.

User Interview

Gather valuable information from users who have buying/selling home experiences. This allowed me to better understand the issues of the real estate industry.

Goal

Base on the study, here are the three goals I want to focus on

• Focus on not only the buyer’s perspective but also that of seller
• A clear website structure that explains what the company does and allows the user to realize how valuable the product is
• Speak to target customer’s need

After a couple of paper iterations, I switched to Sketch as it allowed me to easily move things around. This was the final result of the user flow after a couple of iterations in Sketch:

Mood Board

These image are inspired by the previous brand attributes that I have created --delightful process, reliable programs, intelligent resource, fluent experience and accessible service. Therefore, my character’s strategy was focused on a perfect balance of convivial, technological and professionalism using conviviality colour palette, topographic contours, and contemporary type choices.