Flyhomes Official Website Redesign

Breaking down the homepage to capture more leads

Flyhomes aims to make the home buying/selling process effortless, more transparent, and enjoyable for everyone. My challenge was to redesign the homepage of Flyhomes to present relevant information to the customers while portraying a strong brand personality. I restructured the entire homepage by showing the customers that home buying/selling process isn't always frustrating; it can also be fun. Throughout the process, I also defined the brand attributes that impacted my design decisions to create a strong brand identity.

UX/UI Design, Branding, Website, Mobile

3 Days


flyhomes plan

Current Site Layout

Understand how the current site is structured by taking note of what contents and what features that have already existed on the homepage.

    • How Flyhomes will assist you
    • Article about Flyhomes
    • Flyhomes v.s. Traditional Process
    • Flyhomes benefits and testimonials
    • Milestones
    • Video
    • Simple buying steps
    • Our team
    • Call to action
    current flyhomes homepage
    Screenshots taken from Flyhomes homepage
    Oct 2018

    Competitive Research and Analysis

        Understand what current solutions are being used and adopted in the market. For this challenge, I specifically focused on improving the homepage. This process allowed me to find good patterns and avoid mistakes they have already made in coming up with a good solution.





        Flyhomes User Thought

        Marty Neumeier once said, “a brand is a person's gut feeling about a product, service or organization.” To get a feel for what the users think, I read reviews on Yelp about Flyhomes. This process helped me come up with the brand attributes that impacted my design decisions and inspired me to collect images into a mood board.

          flyhomes user thought

          Brand Attributes

          A set of characteristics that identify the physical, character and personality traits of the Flyhomes.

          flyhomes brand attributes

          User Interview

          Gather valuable information from users who have buying/selling home experiences. This allowed me to better understand the issues of the real estate industry.

          user interview quotes

          User Persona

          Based on the interviews, I then summarized these users into user personas. Creating personas helped me drive design decisions by taking common user needs and bringing them to the forefront of planning before design has actually started. I created two personas that represent the two target audiences — a tech-savvy buyer and a concerned seller. When making every design decision in the later design process, these personas help me make informed design decisions to create exceptional products.


          Base on the study, here are the three goals I want to focus on

          • Focus on not only the buyer’s perspective but also that of seller
          • A clear website structure that explains what the company does and allows the user to realize how valuable the product is
          • Speak to target customer’s need

          Wireframe Sketch

          An initial hand-drawn design process, using paper and pen/pencil, of what a website design will look like.

          After a couple of paper iterations, I switched to Sketch as it allowed me to easily move things around. This was the final result of the user flow after a couple of iterations in Sketch:

          Homepage Structure

          Mood Board

          These image are inspired by the previous brand attributes that I have created --delightful process, reliable programs, intelligent resource, fluent experience and accessible service. Therefore, my character’s strategy was focused on a perfect balance of convivial, technological and professionalism using conviviality colour palette, topographic contours, and contemporary type choices.

          flyhomes mood borad brand attributes
          flyhomes branding

          Introducing New Flyhomes Homepage

          To reach out to perspectives of both the buyer and seller and address their concerns with a clear website structure.

          flyhomes homepage redesign

          User-focused, responsive

          Directed towards for the tech-savvy buyer, I ensure serving the user with a responsive site.

          flyhomes homepage redesign mobile responsive

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